Apparently some product placement ad aimed at gay men is out at the cinema this weekend.

Which is great.

Less great is the upping of the expectation level women will now have for a few weeks after watching it. Yes, I'm sure the characters in the film deserve a multi-millionaire sugar-daddy devoted to them (while lining up a succession of young virile men who aren't thinking 'ewww, this bit sags'), but then they're in New York, they're good looking, they look after themselves, they all have fabulous hundreds-of-thousands-of-dollars jobs in the media (without doing any work) and they're - y'know - fricking fictional characters. You, dear, on the other hand, are a dumpy checkout girl with a squint - embrace reality!

As an aside, when exactly did it become an accepted truth that everyone has that perfect person out there for them, the 'one' true partner? It's pretty dangerous at a societal level to have so many people unhappy because they're not achieving the impossible dream (I'm not saying the 'one' doesn't exist but just looking around shows that it doesn't happen very often and that 99.9%+ of couples accept someone less than perfect). Sigh. It just seems like far too many people ignore what's really important in the world to search for something that's not there. I suppose it makes them easier to sell things to and easier to control but it's so frustrating to see people wasting chunks of their life rejecting people for not being perfect, then suddenly reaching an age when they panic and hook up with someone they would've rejected only a few years ago.

Yeah, I'm a cynical bastard. Sue me.